Ethy Verified

Ethy Verified


In recent months, our collaboration with Ethy has been instrumental in enhancing the sustainability verifications associated with our brand. We're excited to announce the rollout of our updated sustainability claims, reflecting our ongoing commitment to environmental responsibility.

Verified sustainability claims

Humans Are Vain is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy.


Upcycled Products

The brand's products contain materials, ingredients or components that would have otherwise gone to waste.

100% Vegan

The brand exclusively offers 100% vegan products or experiences and does not use any ingredient or component derived from animals in any of its products, packaging and production processes.


Cruelty Free

The brand and its suppliers abide by cruelty-free principles, meaning they ensure that no products, ingredients or components are ever tested on animals.


Industry Champion

The brand is involved in projects or initiatives that improve the industry they operate in, and which go beyond their typical products, services and activities for direct commercial gains. Industry champions support the 2030 Sustainable Development Agenda.


Circular Economy

The brand has implemented a circular business model that is designed to keep products and materials in use to reduce the amount of waste and pollution created.


You can read more about our sustainability verifications here