Brand Spotlight: MUD Jeans - Circular Denim with Style

Denim is a foundation piece in almost every modern wardrobe, but it's also one of the most resource‑intensive garments to produce.  That’s why we’re spotlighting MUD Jeans, a brand pushing denim into a smarter, circular future.

MUD Jeans has built its entire identity around circularity.  Many of their pieces use up to 40% post‑consumer recycled cotton, dramatically reducing the need for virgin materials.
They’re also behind some of the world’s first 100% circular jeans, proving that high-quality denim and low-impact production can coexist.

Their forward-thinking Lease A Jeans program takes things a step further.  Instead of buying and discarding, customers can lease, return, and allow MUD to recycle old denim into new fibre, an approach that genuinely embodies circular fashion rather than just talking about it.

What first caught our eye is the clarity and functionality of their aesthetic.  Pieces like the Ben Mid Baggy, cut from non-stretch circular denim and finished with oversized pockets and a sculptural curved leg, show that responsible materials don’t mean compromising on style.  The brand’s clean, contemporary approach fits seamlessly with a conscious, minimalist wardrobe, effortless to wear, timeless in attitude, and aligned with modern lifestyles.

MUD Jeans isn’t focused on half-measures. Their “Road to 100” initiative aims to create jeans made entirely from post‑consumer recycled materials, drastically reducing the demand for new cotton.  They’ve also earned recognition from global sustainability bodies, including B Corp certification, thanks to their daily commitment to recycling, upcycling, and reducing waste. 

We highlight brands that push fashion forward through design integrity, responsible production, and genuine innovation.  MUD Jeans does exactly that.  They make denim that feels good to wear, and even better to stand behind.