Humans Are Vain is a conscious editorial platform exploring sustainable fashion, circular design, vegan lifestyle, ethical footwear, and modern conscious culture.

We help you navigate the future of sustainable living through insights, guides, and curated product recommendations, always with a refined, design-led perspective.

Our Roots

Humans Are Vain began in 2019 as a pioneering vegan, sustainable fashion brand based in Sweden.

We designed contemporary footwear and accessories using recycled and plant-based materials, proving that vegan fashion could be premium, innovative, and modern.

This hands-on work with materials, factories, and circular supply chains shaped our standards and our worldview. We learned what truly matters in conscious living, quality, intention, transparency, and thoughtful design.

These values continue to guide everything we do today.

Our Evolution

As our audience grew, so did the demand for clarity around conscious choices.

People wanted to understand sustainable fashion, ethical footwear, Scandinavian interiors, conscious travel, and circular materials, not just buy them.

So Humans Are Vain evolved from a product brand into a modern conscious culture platform, created to help you make better, more intentional decisions without sacrificing style.

What We Explore

We focus on the intersection of modern style and responsible living, through a Scandinavian lens.

Our editorial pillars:

  • Conscious Style: sustainable fashion, vegan footwear, circular wardrobe essentials
  • Scandinavian Living: minimalist interiors and design-led lifestyle
  • Vegan Living: ethical beauty, food, and modern lifestyle habits
  • Circular Innovation: new materials and the future of sustainability
  • Conscious Travel: slow travel, ethical hotels, and modern city guides

Every article blends aesthetic clarity with ethical intention.

Our Belief

You should never have to choose between style and ethics.

Sustainable living can be modern, premium, beautifully designed, and culturally relevant.

We’re here to guide, not preach.

To curate, not overwhelm.

To make conscious living feel aspirational and accessible.

Welcome to the new era of conscious culture.

Welcome to Humans Are Vain.

Modern Style for the Conscious Human.