Humans Are Vain is a conscious editorial platform dedicated to sustainable fashion, circular design, vegan lifestyle and ethical footwear. Originally launched in Västra Götaland, Sweden, as a pioneering vegan fashion brand, Humans Are Vain became known for combining responsible materials with a contemporary Scandinavian edge, reflecting our roots in minimalist design and functional, forward-thinking style.

Those foundations continue to shape the way we explore sustainability today. We curate the most exciting developments in sustainable fashion and circular innovation, from groundbreaking sneaker technologies to recycled textiles and next-generation vegan materials. Alongside insights, trend breakdowns, product reviews and industry news, we also spotlight new releases and drops from the brands shaping the future of conscious style. Our aim is to make sustainable fashion easier to navigate while keeping it bold, modern and design-led.

Sustainability has always been our starting point. It’s where the Humans Are Vain story began, and it remains central to every article we write and every innovation we share.