Humans Are Vain is a conscious editorial platform dedicated to sustainable fashion, circular design, vegan lifestyle and ethical footwear. Originally launched as a pioneering vegan fashion brand, Humans Are Vain became known for combining responsible materials with a contemporary Scandinavian edge, reflecting our roots in minimalist design and functional, forward-thinking style. Those foundations continue to shape the way we explore sustainability today.

We publish insights, product reviews, trend breakdowns and industry news that highlight innovative materials, eco-friendly manufacturing techniques and the brands redefining conscious fashion. Our aim is to make sustainable style easier to navigate by offering clear, design-led guidance for readers who want to make better choices.

Today, Humans Are Vain focuses on curating the most relevant developments in sustainable fashion and circular innovation, from groundbreaking sneaker technologies to recycled textiles and next-generation vegan materials. We spotlight the ideas and products pushing the industry toward a lower-impact future, always through the lens of modern Scandinavian-influenced aesthetics.

Sustainability has always been our starting point. It’s where the Humans Are Vain story began, and it remains central to every article we write and every innovation we share.